3 [unconventional] social media must-dos for those who dare to be different

I know, I know, we don't buy into the cookie-cutter strategy for social media bs around here. But there are three little secrets that even the most unconventional business owners should consider when conquering the social media game.

1. strategise

You may not be one for following the crowd, but when it comes to social media, a strategy is your secret weapon.

You need to know what your aim is, who you're targeting, and why you're doing it. Imagine having a roadmap that leads to your dreams – a personalised plan that captures your unique style and message.

Let's face it: standing out in the online world can be a real challenge as is.

But with a tailor-made strategy, you're pretty much guaranteed to have posts that resonate with your audience in a way that's genuine, captivating and just overall f**king awesomeness. Your potential clients are out there, waiting for your distinct voice and wisdom. Stop keeping them waiting!

2. analyse

I get it; analytics might not be the most exciting word in your vocabulary.

However, those 'invaluable insights' that most platforms provide are pure gold. While others are lost in the sea of metrics, you can turn these numbers into the powerhouse of your creative influence.

By delving into your analytics, you'll learn more about your audience's preferences, which posts are hitting the right chords, and how to keep them engaged.

3. communitise

Yes, I made up a word to make a point...

But anyway, building a community is your path to success on social media, and even within your business in general.

By engaging, responding and interacting with your followers, you can create a vibrant and connected community which will set you apart from the one-size-fits-all-marketing crowd that's currently about.

It's so important to remember that our followers are not just numbers on your screen; they are potential clients, advocates, and friends.

So by actively participating in the conversation, you're not just growing your business; you're creating a movement, a tribe of like-minded people who connect with your vision and your unique approach, how mint is that?!

Your journey on social media doesn't have to be dull, repetitive, or predictable.

It *should* be vibrant, authentic, and totally you.

these three unconventional yet effective strategies – strategise, analyse, and communitise – and watch your online presence grow.

So, go ahead and defy the norm, because the world needs more business owners like you!

Speak soon,

b x